In china, there are almost 1 hundred million 0 to 6 years’ old baby, 1.5 million’s new born baby each year and the birth rate keeps high until 2020. The potential early childhood education market is very promising. From the statistics, until 2010, there is a USD 4.5 billion market. The early childhood education business started quite late, there is only 30% developed market share; the remaining profit space is still tremendous.

 

Social community

People could share pictures, articles, activities, comments to the toys and more.

Audio clip push and real time communication

The online music resources could be pushed to the toys. Bidirectional communication between the kids and parents via smart phones.

Platform support

Massive user data accumulation which could create business value and the business model could evolve.

 

思想:家电智能化不是将家电上网,实现简单的控制,其本质是思想、理念和商业模式的变革,是应用互联网思维,建立新的商业模式。

路径:家电智能化是将家电联网,用户、硬件和制造企业整合成一个平台,实现端到端的数据互动。通过应用及产品直接连接用户,以用户为中心,建立互联网商业运营模式。

变革:

1、产品转化为用户

   互联网模式的本质是用户,BAT、小米、360等,通过平台、内容与应用,聚集海量用户,实现营收,实现高估值,提升公司价值。

2、产品转变成应用

   以“产品功能为核心”转变成“以用户体验核心”;滴滴安装、滴滴维修等。

3、商业模式变革

   产品买卖延伸到服务与内容提供,一次买卖变为持续用户服务;利差模式变为多样化的收入模式;

   10-7=3  -》 利差、分成(内容、电商、支付)、广告等,应对跨界低成本硬件

4、用户个性化需求实现

5、研发、生产、销售转变成平台运营

   根据用户需求,数据分析,进行研发、生产、销售

4、渠道变革

   投广告、建渠道。通过应用及内容,建立高粘度的用户社区、粉丝,掌握第一手用户需求,打通用户渠道。

 

家电智能化是变革,不是改良;是用户体验,不是产品功能;是持久战,不是速决战;

 

4 in 1:

 

hardware, platform, application and Content.

 

Hardware

Based on IOT application level module, the early childhood kids’ toys are connected through UART with standard communication protocol. The toys could be controlled with the smart phones and the data is collected.

Platform

Adopts SIP (Session Initiation Protocol), supports data, voice, video and instant messaging. Supports penetration. Implemented the interaction among the manufacturer, user and devices.

Application
  1. Supports remote operation: audio play on request, voice interaction, timer, remotely set power on/off
  2. Social community: it works like Facebook, twitter …
Content

Music channel, FM radio, online education channel, stocks market information, etc.

Openness

Hardware integration with standard protocol, data penetration and we provide SDK for third party’s development.

Topology

 

IOT application module

  1. Protocol supported: Wi-Fi, ZigBee, power line carrier
  2. Easy-Config
  3. Remote firmware upgrading
  4. LAN p2p communication
  5. Embedded complete cloud communication protocol stack
  6. Complete timer and clock interface.

 

Universal M2M cloud platform

  1. Independent deployment is feasible
  2. User and device authentication
  3. Remote intercommunication
  4. Database is supported. API is provided
  5. Device failure status monitoring. Alarm signal forwarding
  6. Supports social networking. One click for maintenance
  7. User data statistics analysis
  8. Integration with contents from the internet (such as weather, music channel, etc.)

 

Developer SDK

  1. Supports ios and Android
  2. Supports social application SDK
  3. Supports community application SDK